INFLUENCER.BG is the first & biggest influencers network in Bulgaria.
They work with main influencers, shaping the digital environment.
They need it to make a clear and understandable logo, in Cyrillic and Latin.
The concept of influencers was unclear in Bulgaria at the moment,
and so is the word (which is a term, untranslatable in Bulgarian).
Therefore, the logo had to be conceptual, yet easy to understand and remember.
So I had the opportunity to create a font that could work in Cyrillic and Latin
with good readability for this project and both version of the logotype.
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